Fred Wiersema

Fred Wiersema is a noted business strategist and speaker. He is coauthor, with Michael Treacy, of the highly acclaimed book, The Discipline of Market Leaders, which spent five months at the top of The New York Times and BusinessWeek bestseller lists. The book showed how winning companies create a distinctive appeal to customers by focusing on either operational excellence, product leadership, or customer intimacy. Wiersema, who holds a doctorate from the Harvard Business School, is also the author of The New Market Leaders and Customer Intimacy, and his work has been featured in a variety of publications, including the Harvard Business Review, Fortune, and BusinessWeek.