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Damian Hughesis Professor of Organisational Psychology and Change for Manchester Metropolitan University. Hes also the founder of LiquidThinker, which takes the methods used by great achievers and shows how to adopt them into life and business to achieve dreams and ambitions. His innovative approach has been praised by Sir Richard Branson, Muhammad Ali, Tiger Woods and Sir Alex Ferguson .He also runs a Manchester inner-city youth club and is the author of Liquid Thinking and Liquid Leadership (Capstone).