HAPPY BOOKSGIVING
Use code BOOKSGIVING during checkout to save 40%-55% on books and eBooks. Shop now.
David C. Hay has been developing interactive, database-oriented systems since the days of punched cards, paper tape, and teletype machines. He is president of Essential Strategies, Inc., a Houston, Texas-based worldwide consultancy that uses modeling techniques to help construct information strategies and architectures, and defines requirements in a wide range of organizations, including pharmaceutical researchers, news-gathering and broadcasting firms, oil refiners, and government agencies.