James Mathewson

James Mathewson is the program director for global search marketing and structured content strategy at IBM. In the role, James manages teams of search and content strategy experts who are building the next generation content-marketing authoring and publishing platform. While the team builds the tools, it also educates and enables marketing teams around the world to produce and optimize the content they own, prioritized by expected ROI for the activities.

James is author of Audience, Relevance and Search: Targeting Web Audiences with Relevant Content, and the follow-on video series called Outside-in Marketing (http://www.ibmpressbooks.com/store/outside-in-search-marketing-livelessons-video-training-9780132598842). James has published more than 1400 articles on web-related technologies for tech publishers mostly in the US. In the past four years, James has published articles for InformIT and Biznology, and on his personal blog, Writing For Digital (http://writingfordigital.com/category/james-mathewson/). James has also spoken at several high-profile conferences, including SXSW, OMMA, Confab, SMX Advanced, SMX East, SMSS, SIS, and others.

His insights also can be found on Twitter if you follow @James_Mathewson, or LinkedIn www.linkedin.com/in/jamesmathewson/

Mike Moran has worked on the web since its earliest days, in both marketing and technical roles, including eight years at ibm.com, IBM's customer-facing website. In 2008, Mike retired from IBM to pursue speaking, writing, and consulting, including serving as a senior strategist for the digital communications agency Converseon.

Mike is the author of Do It Wrong Quickly and Search Engine Marketing, Inc., Second Edition, and he writes regular articles on digital marketing for Biznology®, Search Engine Guide, ChamberofCommerce.com and All Things WOMM. He's a member of the Search Engine Marketing Council of the Direct Marketing Association and a charter member of the DMA's Interactive Marketing Advisory Board. Mike is a frequent keynote speaker on internet marketing at events around the world, serves as a Visiting Lecturer to the University of Virginia's Darden School of Business, and holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing.

Mike also has a broad technical background, with over 20 years' experience in search technology working at IBM Research, Lotus, and other IBM software units. He led the product team that developed the first commercial linguistic search engine in 1989 and has been granted 11 patents in search and retrieval technology. He led the integration of ibm.com's site search technologies as well as projects in content management, personalization, and web metrics. Mike led the adoption of search marketing atibm.com back in 2001 and pioneered product search facilities that dramatically raised conversion rates. He was named an IBM Distinguished Engineer in 2005.