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EILEEN MULLIN is Vice President, Global HR Internet Strategy, at Merrill Lynch, overseeing its Web projects for Human Resources. As IBM's Program Director of Content Programming, she was responsible for planning and managing all interactive broadcasts and editorial features for IBM's corporate Web site.
JARED T. RUBIN is a copywriter for DraftWorldWide, where he develops advertising campaigns for leading financial and healthcare companies such as American Express, Hudson United Bank, and Merck-Medco Pharmaceuticals.