KING

Andrew B. King (Andy) is the founder of WebReference.com and JavaScript.com, both award-winning web developer sites. Created in 1995 and subsequently acquired by Mecklermedia (now Jupitermedia) in 1997, WebReference has grown into one of the most popular developer sites on the Internet. WebReference.com has won more than 100 awards, including PC Magazine's Top 100 Web Sites (nine-time winner).

As Managing Editor of WebReference.com and JavaScript.com, Andy became the "Usability Czar" at internet.com, optimizing the speed and usability of their sites. He continues to write the three weekly newsletters he started for WebReference.com and JavaScript.com.

Andy has been studying, practicing, and teaching optimization techniques for more than 20 years. For his BSME and MSME from the University of Michigan, he specialized in design optimization. Recruited by NASA, he chose instead to join the fast-paced world of engineering consulting at ETA, Inc., a structural engineering firm. He worked for Ford and GM, optimizing entire automotive structures and suspensions with finite element analysis.

In 1993, he discovered the web. Volunteer work with a local Free-net in 1993 led to a position as one of the first employees of Internet Connect, Inc., a web design firm. He's been working the web ever since.

In addition to his work with WebReference.com, Andy has also written for MacWeek and Web Techniques (now New Architect), and contributed to Jim Heid's HTML & Web Publishing Secrets. When he's not optimizing web sites or writing newsletters, you'll find Andy out taking pictures, sailing, or bicycling. Contact Andy through the companion site to this book at http://www.WebSiteOptimization.com.