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Ten Tips for Optimizing a Web Page for Search Engines

Aug 24, 2007

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9. Use Flash with Caution

There is no doubt that incorporating Flash technology into your site will make it stand out above the competition. It adds a lot of variety and creates interest for your visitors to click further into your site. However, just as image content cannot be read by search engines, so it is true for Flash pieces. This is because the information is embedded within the file and is not actual text on your pages, even though the human eye sees it as such.

With that in mind, having your web site entirely in Flash and not offering an HTML version will mean that your site is entirely invisible to a search engine. All that will be seen is your home page with the title and description tags. And with only those two pieces to tell the search engine what your site is about, your site will not rank as well as it might.

So put Flash to work for just pieces of your web site, and avoid using it as the exclusive form-navigation piece. Remember that the search engine spiders won't be able to read the URLs and follow through to the pages you're pointing to.

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