- 1. Do Your Keyword Research
- 2. Incorporate the Keywords in Your Site's Content
- 3. Use Specific HTML Tags for On-Page Optimization
- 4. Choose Title Tags Carefully
- 5. Use Meta Descriptions
- 6. Use Meta Keywords
- 7. Pick Meaningful URL Names for Pages
- 8. Incorporate & Optimize Images
- 9. Use Flash with Caution
- 10. Be Aware of JavaScript's Limitations
- Wrap-Up
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4. Choose Title Tags Carefully
No matter whether or not someone reads the top blue bar of the browser, searchers do read the first line of each result listed in the results from a search engine. Remember, first impressions are everything! Search engines use your web page's title tag to display what your page is about, so this is the place where a searcher makes the decision to either click on your listing or pass you over.
The search engines also use the title tag to decide what your page is all about, and to help determine your page's relevance to a searcher's query. If you leave your title tag as just the default "Home Page" or "Index," you're not telling the search engines anything specific about your page. Treat your page's title tag as an introduction piece. Not only is this tag important to tell the search engines what your page is about; it tells the searcher as well.
So let's look at some "don't" examples, and one "do." Don't do these:
"Oasis Camels – Home Page" "About Us" "Website of Oasis Camels"
Instead, do this:
"Book Your Camel Rides with Oasis Camels | Licensed Camel Ride Operators in the Cherry Hill, NJ Area"
If you can only optimize one or two things, make sure that each page's title tag is one of those things you can optimize. Remember, as well, not to reuse the same title tag over and over again. If you have a special page dedicated to Children's Party Camel Rides, and one for Special Events Camel Rides, make sure you customize the title tag for both. The same title tag used repetitively loses its "power" to tell the search engines what all your pages are about.