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Tricks for Promoting Your eBay Business

Nov 21, 2007

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Tricks of the eBay Business Masters

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Trick #63: Set Up Product Cross-Promotions

Cross-promoting is a powerful tool to drive potential customers to the items you have for sale. If you have an eBay Store, you can scroll down to the bottom of any of your eBay listings (Store or auction) and see a cross-promotion box like the one shown in Figure 7.4. This box displays four other items you have for sale, and serves as a powerful advertisement for those items.

Figure 7.4 A typical eBay cross-promotion box.

This cross-promotion box is available to all eBay Store sellers, and is managed via the Cross-Promotions Tool. You use the Cross-Promotions Tool to determine which items display in which boxes—vary the items based on the types of products you're selling.

To manage your cross-promotions, go to your My eBay Summary page, scroll to the Manage My Store section, and click the Manage My Store link. When the Manage My Store page appears, go to the Marketing Tools section and click the Cross-Promotion Settings link. From there you can turn on or off cross-promotion, determine how you want to cross-promote, choose how your cross-promoted items appear, and so on.

In addition to these settings, you can configure what items display, based on product categories within your Store. To do this, click the Cross-Promotions Defaults link on the Manage My Store page. When the next page appears, click the Create New Rule link to link the display of products in a given category to the type of product viewed by a customer. For example, if you're a bookseller, you might want to display your active mystery books when someone is looking at or bidding on another book in the mystery category.

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