How Common Ways of Working Trap or Untrap Teams

Aug 5, 2024

📄 Contents

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How Feature Factory Companies Work
Coordinative Flow: A Logical Way of Working with Unexpected Results
Nine Out of Ten Ideas Will Fail
Collaborative Flow: A Simple Way of Working with Outstanding Results
Key Takeaways

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This chapter is from the book 

Untrapping Product Teams: Simplify the Complexity of Creating Digital Products

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Nine Out of Ten Ideas Will Fail

Our success rate is worse than we can imagine. Look at start-ups. Ninety percent of them don’t last more than five years.³ Ideas suffer much the same fate. Curiously, that goes unnoticed as teams invest much time figuring out how to reduce development time. I see value in this matter, though I perceive another question as more pressing: How fast can you drop bad ideas?

We assume our ideas are good, but reality shows us otherwise. Yet, we insist on following the same approach repeatedly. No wonder we face undesired results.

Sound product management requires adapting based on learning. It’s fine to get things wrong. It’s not fine to ignore reality.

Collaboration over coordination is the principle that can get you out of this trap. Instead of making your development flow rigid and complex, you will benefit by making it simple and flexible.

Let’s explore a different way of working that increases the odds of driving value faster.

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