Home > Articles

This chapter is from the book

A Deep Dive into the AI and ML Attack Tactics and Techniques

The ATLAS Navigator shown in Figure 5-1 illustrates the sequence of tactics utilized in attacks from left to right as columns, with corresponding AI and ML techniques for each tactic listed underneath. For more detailed information on each item, click on the provided links, or explore ATLAS tactics and techniques via the links on the upper navigation bar.

The story about FakeMedAI in the beginning of this chapter covered all the different phases of an attack. Let’s go over a few additional details in the next few sections.

Reconnaissance

Reconnaissance includes techniques where adversaries proactively or subtly collect and accumulate information that can assist with their targeting strategies. This effort could involve gleaning insights into the machine learning abilities and research initiatives of the targeted organization. An adversary can exploit the gathered intelligence to facilitate other stages of the attack lifecycle. For instance, the collected information can be used to acquire pertinent AI and ML artifacts, aim at the victim’s AI and ML capabilities, customize attacks to the specific models employed by the victim, or direct and enhance further reconnaissance endeavors.

Attackers might search public research articles and publications to understand how and where a victim organization employs AI and ML. This knowledge can be utilized to pinpoint potential attack targets or to fine-tune an existing attack for increased effectiveness.

Organizations frequently utilize open-source model architectures, enhanced with proprietary data for production purposes. Being aware of this underlying architecture helps the adversary to devise more accurate proxy models. Attackers can scan these resources for works published by authors associated with the targeted organization.

Figure 5-1

Figure 5-1 MITRE ATLAS Navigator

Research labs at academic institutions and company R&D divisions often maintain blogs that showcase their machine learning usage and its application to the organization’s unique challenges. Individual researchers also often chronicle their work in blog posts. An adversary can look for posts authored by the target organization or its employees. Compared to journals, conference proceedings, and pre-print repositories, these materials often delve into the more practical aspects of the machine learning system, including the underlying technologies and frameworks used, and possibly some information about the API access and usage. This information helps the adversary to comprehend the internal machine learning usage of the organization and the details of their approach, which could aid in customizing an attack.

Once a target is identified, an attacker is likely to try to identify any pre-existing work that has been done for this class of models. Doing so involves reading academic papers that could disclose the specifics of a successful attack and identifying pre-existing implementations of those attacks.

Just like in any other cyberattack, attackers might examine websites owned by the victim to gather information beneficial for targeting. These websites could contain technical specifications about their AI- or ML-based products or services. These websites might reveal various details, including department names, physical locations, and employee information such as names, roles, and contact info. They might also provide insights into business operations and partnerships.

Attackers might explore victim-owned websites to accumulate actionable intelligence. This data can assist adversaries in fine-tuning their attacks. Information from these sources might uncover opportunities for other types of reconnaissance. Attackers might browse open application repositories during their targeting phase. Examples include Google Play, the iOS App Store, the macOS App Store, and the Microsoft Store.

Adversaries might devise search queries hunting for applications that feature ML-enabled components. Often, the next step is to acquire public ML artifacts. An attacker might investigate or scan the victim system to gather targeting information. This approach distinguishes it from other reconnaissance techniques that do not involve direct interaction with the victim system.

Resource Development

The resource development phase includes techniques where attackers manufacture, buy, or illicitly acquire resources that assist in targeting efforts. These resources can span a variety of categories including machine learning artifacts, infrastructural components, accounts, or specific capabilities. The attacker can employ these resources to support various stages of their operation lifecycle, including the staging of machine learning attacks.

The development and staging of AI or ML attacks can often demand high-cost computational resources. To execute an attack, attackers may require access to one or multiple GPUs. In an attempt to conceal their identity, they may resort to freely available resources such as Google Colaboratory, or leverage cloud platforms like AWS, Azure, or Google Cloud. These platforms provide an efficient method to provision temporary resources that facilitate operational activities. To avoid getting caught, attackers might distribute their activities across several workspaces.

Attackers might establish accounts with a range of services for various purposes. These accounts can be used for targeting purposes, accessing necessary resources for staging machine learning attacks, or impersonating victims. These malicious activities highlight the significance of robust security measures and the continuous monitoring of suspicious activities within systems to detect and mitigate potential threats.

These accounts might be fabricated or, in some instances, obtained by compromising legitimate user accounts. Attackers can use these accounts to interact with public repositories, acquire relevant data or models, or establish communication channels. Attackers might also set up accounts to gain access to specific cloud services that offer the computational power necessary for creating or testing machine learning attacks. Additionally, adversaries could utilize these accounts for deploying their attacks, collecting results, and even maintaining persistence within the targeted system.

Initial Access

During the initial access phase, attackers aim to infiltrate the machine learning system, which could be anything from a network to a mobile device, or even an edge device like a sensor platform. The system could operate AI and ML capabilities locally or employ cloud-based AI/ML functionalities. Initial access entails techniques that exploit various points of entry to establish their first presence within the system.

Adversaries could infiltrate a system initially by compromising specific segments of the ML supply chain, which might include GPU hardware, annotated data, components of the ML software stack, or the model itself. In some cases, attackers might need additional access to execute an attack using compromised supply chain components.

Most machine learning systems rely on a handful of machine learning frameworks. A breach of one of their supply chains could provide an adversary with access to numerous machine learning systems. Many machine learning projects also depend on open-source implementations of different algorithms that can be compromised to gain access to specific systems.

Data is a critical vector for supply chain attacks. Most machine learning projects require some form of data, with many depending on extensive open-source datasets that are publicly accessible. Adversaries could compromise these data sources. The compromised data could either be a result of poisoned training data or carry traditional malware.

Adversaries can also target private datasets during the labeling phase. The construction of private datasets often involves hiring external labeling services. By altering the labels generated by the labeling service, adversaries can poison a dataset.

Machine learning systems frequently use open-source models. These models, often downloaded from an external source, serve as the foundation for fine-tuning the model on a smaller, private dataset. Loading models usually involves running some saved code in the form of a saved model file. These files can be compromised with traditional malware or adversarial machine learning techniques.

Adversaries might acquire and misuse credentials of existing accounts to gain initial access. These credentials could be usernames and passwords of individual user accounts or API keys that provide access to various AI and ML resources and services. Compromised credentials could give access to additional AI and ML artifacts and enable adversaries to discover AI and ML artifacts. They might also provide the adversaries with elevated privileges, such as write access to AI and ML artifacts used during development or production.

Adversaries can craft adversarial data that can disrupt a machine learning model from accurately identifying the data’s contents. This technique can be used to bypass tasks where machine learning is applied. Should the adversaries dodge ML-based virus/malware detection or network scanning, they would be able to more easily deploy a traditional cyberattack.

Adversaries might exploit a flaw in an Internet-facing computer or program using software, data, or commands to trigger unintended or unexpected behavior. The system’s vulnerability could be a bug, a glitch, or a design flaw. While these applications are often websites, they could also include databases (e.g., SQL), standard services (e.g., SMB or SSH), network device administration and management protocols (e.g., SNMP), and other applications with Internet-accessible open sockets, such as web servers and related services.

Table 5-1 describes all of the initial access techniques.

Table 5-1 Initial Access ML and AI Attack Techniques

Technique

Description

Supply Chain Compromise

Attackers can infiltrate a system initially by compromising specific segments of the ML supply chain, including GPU hardware, data, ML software stack, or the model itself.

Data Compromise

Adversaries can compromise data sources, which could be a result of poisoned training data or include traditional malware.

Private Dataset Targeting

During the labeling phase, adversaries can target and poison private datasets by altering the labels generated by external labeling services.

Open-source Model Compromise

Adversaries can compromise open-source models, which are often used as a foundation for fine-tuning. The compromise can be via traditional malware or adversarial machine learning techniques.

Credential Misuse

Adversaries can misuse credentials of existing accounts, including usernames and passwords or API keys, to gain initial access and perform actions such as discover ML artifacts.

Crafting Adversarial Data

Adversaries can craft adversarial data to disrupt a machine learning model from accurately identifying the data’s contents, allowing them to dodge ML-based detections.

Exploiting Flaws in Internet-facing Computers/Programs

Adversaries can exploit flaws in Internet-facing computers or programs using software, data, or commands to trigger unintended or unexpected behavior, thus gaining access.

Researchers from Mithril Security showed how to manipulate an open-source pre-trained LLM to return false information. They then successfully uploaded the poisoned model back to HuggingFace, the most popular public repository of AI models and datasets. This demonstrates how vulnerable the LLM supply chain is. Users could have downloaded the poisoned model and received and spread false information, with many potential negative consequences.

Researchers were able to modify an LLM to return false information when prompted. They then uploaded the modified model to a public repository of LLMs. This shows that it is possible to manipulate LLMs to spread misinformation. Users who download poisoned models could be fooled into believing and spreading false information. This could have many negative consequences, such as damaging people’s reputations, spreading harmful propaganda, or even inciting violence.

A poisoned LLM could be used to generate fake news articles that are indistinguishable from real news articles. It could also be used to create social media bots that spread misinformation. A poisoned model could be used to generate fraudulent emails or other phishing attacks.

Model provenance, which is the process of tracking the history of a model, is less than optimal in today’s world. Model provenance should show it was trained and what data it was trained on. This can help to identify and remove poisoned models from the supply chain.

AI and ML Model Access

The AI and ML model access phase includes techniques that utilize different levels of access to the machine learning model. These techniques aid adversaries in gathering intelligence, formulating attacks, and inserting data into the model. The extent of access can span from full understanding of the model’s internals to accessing the physical environment where data for the machine learning model is accumulated. The attackers might exploit different degrees of model access at different stages of their attack, from staging to affecting the target system.

Gaining access to an AI or ML model could require access to the system hosting the model, availability of the model via a public API, or indirect access via engagement with a product or service that employs AI or ML as a part of its functionalities. Attackers could gain access to a model through authorized access to the inference API. Such access can serve as an information source for the adversary, a method of staging the attack, or a means to input data into the target system to cause an impact (to evade the AI model or undermine the model integrity).

Threat actors could indirectly gain access to the underlying AI or ML model by using a product or service that incorporates machine learning. This indirect access could reveal details about the AI or ML model or its inferences through logs or metadata.

Threat actors may obtain full white-box access to a machine learning model, giving them a complete understanding of the model’s architecture, its parameters, and class ontology. They might steal the model to craft adversarial data and verify the attack in an offline setting where their activities are challenging to detect.

Table 5-2 summarizes the model access techniques.

Table 5-2 Model Access Attack Techniques

Type of Model Access Techniques

Techniques Used

Inference API Access

Discover ML model ontology, discover ML model family, verify attack, craft adversarial data, evade ML model, erode ML model integrity

Usage of ML-based Product/Service

Analyze logs or metadata for ML model details

Physical Environment Access

Modify data during the collection process

Full “White-Box” Access

Exfiltrate the model, craft adversarial data, verify attack

Execution

In the execution phase, attackers seek to execute harmful code inserted into AI or ML components or software. The execution phase includes tactics that lead to the execution of malicious code controlled by the adversaries, either locally or remotely. Tactics that execute harmful code are frequently combined with strategies from all other tactics to accomplish broader objectives, such as data theft or network exploration. For example, an adversary might use a remote access tool to run a script in PowerShell for Remote System Discovery.

The attackers might depend on certain user actions to achieve code execution. Users could inadvertently run harmful code introduced via an ML supply chain compromise. Users could also be manipulated through social engineering techniques to execute harmful code, for example, by opening a malicious document or link.

Model serialization is a common method for model storage, transfer, and loading; however, this format, if not properly checked, opens opportunities for code execution. Adversaries can misuse command and script interpreters to execute commands, scripts, or binaries. These interfaces and languages offer interaction pathways with computer systems and are common across multiple platforms. Most systems come with built-in command-line interfaces and scripting abilities. For instance, macOS and Linux distributions include a version of Unix shell, while Windows installations include the Windows Command shell and PowerShell. Cross-platform interpreters such as Python also exist, in addition to those typically associated with client applications such as JavaScript.

In different ways, threat actors can exploit these technologies to execute arbitrary commands. Commands and scripts can be embedded in Initial Access payloads delivered to victims as deceptive documents, or as secondary payloads downloaded from an existing command and control server. Adversaries can also execute commands through interactive terminals/shells and may utilize different remote services to achieve remote execution.

Table 5-3 summarizes the execution phase techniques.

Table 5-3 Execution Phase Techniques

Technique

Description

User Actions for Execution

Adversaries rely on the users’ specific actions to gain execution. This could involve users inadvertently executing harmful code introduced through an ML supply chain compromise, or victims being tricked into executing malicious code by opening a deceptive document or link.

Development of Harmful ML Artifacts

Adversaries create harmful machine learning artifacts that, when run, cause harm. Adversaries use this technique to establish persistent access to systems. These models can be inserted via an ML supply chain compromise.

Abuse of Model Serialization

Model serialization is a popular method for model storage, transfer, and loading; however, this format can be misused for code execution if not properly verified.

Abuse of Command and Script Interpreters

Adversaries misuse command and script interpreters to execute commands, scripts, or binaries. Commands and scripts can be embedded in Initial Access payloads delivered to victims as deceptive documents, or as secondary payloads downloaded from an existing command and control server. This can be done through interactive terminals/shells and by utilizing different remote services to achieve remote execution.

Persistence

During the persistence phase, attackers try to secure their foothold in machine learning artifacts or software. Persistence is characterized by methods that adversaries employ to maintain system access through restarts, credential modifications, and other disruptions that could sever their access. Frequently used techniques for persistence often involve leaving behind altered machine learning artifacts such as contaminated training data or AI/ML models with implanted backdoors.

Threat actors might implant a backdoor within a machine learning model. A model with a backdoor behaves normally under standard conditions but produces an output desired by the adversary when a specific trigger is presented in the input data. Such a backdoored model provides adversaries with a continuous presence within the victim’s system.

Attackers can create such a backdoor by training the model on tainted data or by interfering with its training procedure. The model is then trained to associate a trigger defined by the adversaries with the output desired by the adversaries. Adversaries can also implant a backdoor into a model by injecting a payload into the model file, which then detects the trigger and bypasses the model, producing the adversary’s desired output instead.

Table 5-4 compares backdooring an AI or ML model via poisoned data and via payload injection.

Table 5-4 Backdoors via Poisoned Data Versus Payload Injection

Technique

Description

Backdooring an AI or ML Model via Poisoned Data

Adversaries can introduce a backdoor into a machine learning model by training it on tainted data. The model is then trained to associate a trigger defined by the adversaries with the output that the adversaries desire

Backdooring an AI or ML Model via Payload Injection

Adversaries can also implant a backdoor into a model by injecting a payload into the model file. This payload then detects the presence of the trigger and bypasses the model, instead producing the adversaries’ desired output.

Defense Evasion

Defense evasion encompasses strategies employed by attackers to remain undetected during their illicit activities. These methods often include fooling or thwarting ML-based security mechanisms like malware detection and intrusion prevention systems.

Imagine you’re playing a game of hide-and-seek. In this game, “Defense Evasion” is like trying to find the best hiding spot so that the seeker (which is like the computer’s security software) cannot find you. Just like you might use a clever hiding spot or maybe even a disguise, the person trying to sneak into the computer uses tricks to hide from the security software.

One of these tricks is like a magic invisibility cloak, which we call “Adversarial Data.” This cloak can confuse the security software, which is trying to spot bad things like viruses or malware, just like the seeker in our game. The security software that uses machine learning might be fooled by this invisibility cloak and not see the intruder, allowing them to sneak around without being caught.

Adversaries can create data that is designed to fool machine learning models. This can be used to evade security systems that use machine learning to detect threats, such as virus/malware detection and network scanning.

In other words: Adversaries can create malicious data that looks like normal data to humans, but that machine learning models will misclassify. This can be used to bypass security systems that use machine learning to detect threats.

For example, an adversary could create an image of a cat that is slightly modified in a way that makes it look like a dog to a machine learning model. This image could then be used to evade a virus scanner that uses machine learning to detect malicious images.

Adversarial data can also be used to evade network scanning systems. For example, an adversary could create a network packet that looks like a normal packet to a machine learning model, but that actually contains malicious code. This packet could then be used to exploit a vulnerability on a target system.

Discovery

In the context of AI security, the discovery phase is the time when attackers gather information about a target system to understand its inner workings. This knowledge helps them to make informed decisions on how to proceed with their malicious activities.

Attackers might employ various techniques to explore the system and its network. They use tools and methods to observe the environment, learn about the system’s structure, and identify potential entry points for their attacks. Native tools provided by the operating system are often utilized for this purpose.

One aspect of discovery involves searching for machine learning artifacts that exist on the system. These artifacts can include the software used to develop and deploy machine learning models, systems that manage training and testing data, repositories of software code, and model collections.

By discovering these artifacts, attackers can identify targets for further actions such as collecting sensitive information, exfiltrating data, or causing disruptions. They can also tailor their attacks based on the specific knowledge they gain about the machine learning systems in place.

During the discovery phase, attackers might also try to determine the general family or category to which a machine learning model belongs. They might study available documentation or experiment with carefully crafted examples to understand the model’s behavior and purpose.

Knowing the model family helps attackers identify vulnerabilities or weaknesses in the model, enabling them to develop targeted attacks that exploit those weaknesses.

Another aspect of discovery involves uncovering the ontology of a machine learning model’s output space. In simple terms, it means understanding the types of objects or concepts the model can recognize or detect. Attackers can force the model to provide information about its output space through repeated queries, or they might find this information in configuration files or documentation associated with the model.

Understanding the model’s ontology is valuable for attackers because it allows them to comprehend how the victim organization utilizes the model. With this knowledge, they can create more focused and effective attacks that exploit the specific capabilities and limitations of the model.

Collection

Imagine that you’re playing a treasure hunt game, and you need to gather clues and information to find the hidden treasures. Likewise, in the world of computers, there are some people who try to gather important information to achieve their own goals.

You can think of collection as these people using special techniques to gather important things related to a type of computer magic called machine learning. They want to find special treasures called machine learning artifacts and other information that can help them do their tricks.

These machine learning artifacts can be like special models and datasets that computers use to learn and make decisions. These artifacts are valuable to people because they can be used in different ways. Sometimes attackers want to take these artifacts away from the computer, like stealing them (which we call exfiltration). Other times, they collect this information to plan their next malicious moves or tricks, such as when they want to do something tricky with the computer’s machine learning.

To find these treasures and information, attackers look in different places such as special storage areas for software and models, places where important data is kept, or even inside the computer’s own files and settings. Attackers might use special tools to search these places, like a magic map that shows where the treasures are hidden. The information they find can be different in each place. Some of these places are like big libraries where people store and share important information, whereas others are like secret drawers in the computer’s memory where special secrets are kept.

In the collection phase, adversaries focus on gathering valuable machine learning artifacts and related information to achieve their goals. They use various techniques to obtain this information from specific sources. Once it is collected, these adversaries might either steal the machine learning artifacts (exfiltration) or use the gathered information to plan future actions. Common sources targeted by adversaries include software repositories, container registries, model repositories, and object stores.

AI and ML Attack Staging

In the AI and ML attack staging phase, the adversaries are getting ready to launch their attack on the target AI or ML model. They use different techniques to prepare and customize their attack based on their knowledge and access to the target system.

One technique they use is creating proxy models, which are like pretend versions of the real AI/ML model. These proxy models help the adversaries to simulate and test their attacks without directly interacting with the actual target model. They can create these proxies by training models using similar datasets, replicating models from victim inference APIs, or using pre-trained models that are available.

Another technique is introducing a backdoor into the AI/ML model. This means the attackers secretly modify the model so that it behaves normally most of the time; however, when a specific trigger is present in the input data, it produces the result the adversaries want. This backdoored model acts as a hidden weapon for the adversaries, giving them control over the system.

The attackers might also craft adversarial data, which are inputs to the ML model that are intentionally modified to cause the model to make mistakes or produce specific outcomes desired by the adversary. These modifications are carefully designed so that humans might not notice any changes, but the AI/ML model reacts differently.

To make sure their attack works effectively, attackers verify their approach using an inference API or an offline copy of the target model. This tactic helps them gain confidence that their attack will have the desired effect when they deploy it in the real-life target system. Attackers might also optimize the adversarial examples to evade the ML model’s detection or degrade its overall integrity.

Exfiltration

During the exfiltration phase, the attackers are trying to steal valuable information from the machine learning system or network. The attackers use various techniques to extract this data from the target network and transfer it to their own control. This can be done through their command and control channel or alternative channels. They might also limit the size of the data to make it easier to transmit.

One method the attackers use is accessing the AI/ML model inference API to infer private information. By strategically querying the API, they can extract sensitive information embedded within the training data. This raises privacy concerns because it could reveal personally identifiable information or other protected data.

The attackers might also extract a copy of the private ML model itself. They repeatedly query the victim’s AI/ ML model inference API to gather the model’s inferences, which are then used to train a separate model offline that mimics the behavior of the original target model. This allows the adversaries to have their own functional copy of the model.

In some cases, the attackers might extract the entire model to avoid paying for queries in a machine learning as a service setting. This extraction is often done for the purpose of stealing ML intellectual property.

Impact

The impact phase involves techniques used by attackers to harm or disrupt AI and ML systems and their data. Adversaries aim to manipulate, interrupt, erode confidence in, or even destroy these systems to achieve their goals.

One technique adversaries employ is crafting adversarial data, which confuses the AI or ML model and prevents it from accurately identifying the content of the data. By doing so, attackers can evade detection mechanisms or manipulate the system to their advantage.

Threat actors might overload machine learning systems by flooding them with excessive requests, causing them to degrade or shut down due to the high demand for computational resources. They might also spam the system with irrelevant or misleading data, wasting the time and effort of analysts who need to review and correct inaccurate inferences.

To erode confidence in the system over time, adversaries can introduce adversarial inputs that degrade the performance of the target model. This leads to the victim organization spending resources to fix the system or resorting to manual tasks instead of relying on automation.

Attackers might target machine learning services to increase the cost of running the services for the victim organization. They might use computationally expensive inputs or specific types of adversarial data that maximize energy consumption, thereby causing financial harm. Exfiltration of machine learning artifacts, such as models and training data, is another technique adversaries use to steal valuable intellectual property and cause economic damage to the victim organization.

Threat actors might exploit their access to a system to utilize its resources or capabilities for their own purposes, extending the impact of their actions beyond the targeted system. Again, this phase focuses on the intentional harm, disruption, or manipulation of AI and ML systems and associated data by threat actors.

InformIT Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from InformIT and its family of brands. I can unsubscribe at any time.

Overview


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information


To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.

Surveys

Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites, develop new products and services, conduct educational research and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.

Newsletters

If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email information@informit.com.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information


Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.

Security


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.

Children


This site is not directed to children under the age of 13.

Marketing


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information


If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.

Choice/Opt-out


Users can always make an informed choice as to whether they should proceed with certain services offered by InformIT. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.informit.com/u.aspx.

Sale of Personal Information


Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents


California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure


Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.

Links


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact


Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice


We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020