e-Marketing for the IT Professional, Part 6: Affiliate Marketing: Creating a Reporting Program

May 16, 2003

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Timeliness of Reports

Affiliates are an impatient bunch. They've been known to check their activity and sales reports on an hourly basis. Your report postings don't have to be that frequent. Updating affiliate reports once very 24 hours is adequate. But the more ways for them to request reports, the better. Affiliates should be able to view their activity and sales reports by day, week, month, and quarter. They should also be able to view individual sales and total sales for each of these periods. You should make a separate, password-protected web site available for them to view the different reports.

Keep these basic elements in mind when you design and program your affiliate tracking and reporting program, and you will have an effective, usable tracking and reporting for your organization's affiliate program.

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