Home > Articles

This chapter is from the book

How This Book Is Organized

This book follows the journey of a CEO who is leading the acquisition of a fast-growing company as she seeks to learn how her own company can become equally successful. Readers will watch the struggles that this leader works through as she also works to change herself and the organization around her. The story is a fictionalized amalgamation of the authors’ own experiences and those of our clients and peers; any resemblance to actual people or specific events is accidental.

The story describes typical challenges that leaders confront when they help their organizations shift toward agility. As in many of the real-life situations, you will discover quite late in the story that real agility requires a shift in culture (Chapters 5 and 8). After reading this book, you will be ready to start your agile leadership journey by applying the lessons from these late chapters. In this way, you can avoid many of the pitfalls and frustrations in Doreen’s story and be a better leader to your agile teams.

Although the authors are all deeply engaged with the Scrum community, this book does not require knowledge of Scrum. We have deliberately avoided using Scrum-specific terms, events, and roles, and have opted for more general descriptions to emphasize that the approach described in the book can be used with any agile approach.

The main action takes place in an old, large-scale, traditional energy company. The narrative journey of the organization is interspersed with commentary and reflection on the challenges most organizations face, and discussion of strategies they can take to meet those challenges head-on. The intention is not to provide a complete narrative for the examples shown; rather, the vignettes simply illustrate critical events in the journey of the agile leader.

At the end of each chapter is a sketchnoted visual summary (by Laurens) showing the chapter’s key lessons, from the perspective of Doreen, the protagonist agile leader. These visualizations aim to remind and reinforce the concepts presented in the chapter using a fresh style. These sketchnotes are collected in Appendix B.

Chapter 1: An Organization at a Crossroads describes a once-successful organization that has lost its way. It can no longer survive by depending on its traditional business model, and it is struggling to be more responsive to customers and competitors. Infighting and frustration are limiting the organization’s ability to respond, and the steps it has taken toward agility have been largely ineffective. The CEO is in charge of acquiring a company with the intention of adapting its strategy to get back in the game. The way forward is not clear.

Chapter 2: Forming Teams and Discovering Purpose describes how empowering cross-functional teams is the starting point for agile change. Finding the right people, with the right skills, attitudes, and motivations, is an essential but often overlooked starting point. Once formed, these teams first have to rediscover why they exist and what they are trying to achieve. As most organizations discover when they try to do this, it’s harder than they expected. Everyone thinks they know what customers want and who their real customers are, yet the scant data they have does not support this. They quickly realize they need better data, fresher insights, and faster feedback.

Chapter 3: Shifting from Output to Impact describes how the teams and their leaders struggle to shift their focus from performing work to achieving results. Measuring work was easy; they just watched what people did and compared it to the plan. But now they realize that measuring to the plan told them nothing about the impact their work had on customers and on business success. As they improve their delivery frequency, they start to realize how far off the mark their plans really were, and they are filled with both despair and hope. It’s an important turning point for everyone.

Chapter 4: Learning to Let Go describes how the teams and their leaders are changing by becoming more feedback-driven. To act more rapidly on that feedback, the teams take on more responsibility for making their own decisions, but that doesn’t sit well with some of the former managers, who feel their authority and status are being undermined. Even some team members struggle with where they fit into the organization and how to move ahead. Those who overcome this discomfort find new ways of contributing and new sources of satisfaction.

Chapter 5: The Predictable Existential Crisis describes what happens when nascent agile teams, experiencing successes but also still struggling with their own issues, feel growing pressure from the parent organization over the changes they are making. Managers in other parts of the parent organization feel threatened by the results the teams are achieving, and they are putting pressure on the CEO to make the agile organization “play by the rules.” But the CEO likes the progress she is seeing and wants to understand more about what the agile teams are doing that is different.

Chapter 6: Leaders, Everywhere describes how team members also learn how to lead, and why cultivating leadership at all levels helps the organization to become more responsive and resilient. Leadership is an activity, not a role, and the mission of leaders is to help other leaders to grow. As the organization learns how to embrace self-organization, growing leadership at all levels is a key enabler.

Chapter 7: Aligning the Organization describes how, as organizations grow their agility, team by team, product by product, they come to a point where they must either fully commit to continuing their agile journey or they will fall back to the old ways of working. Organizations can continue for a long time with two different operating models, one agile and one traditional, coexisting side-by-side. But they cannot maintain these two models forever; eventually they have to choose. This chapter is about how they make those choices to prevent themselves from sliding back to old ways of working.

Chapter 8: Aligning the Culture describes how the final, and most impactful, challenge the agile leader faces is changing the culture of the organization. Culture encompasses the social behavior and norms that people in the organization exhibit, including their beliefs and habits. In changing the organization’s culture to embrace and embody agility, the agile leader ensures that agility will survive and thrive in the face of future disruptions.

Appendix A: Patterns and Anti-Patterns for Effective Leadership describes traditional leadership behaviors that are less effective in helping teams to develop effective self-managing behaviors, alongside behaviors that agile leaders can adopt to help their teams develop effective self-managing behaviors. This provides a quick reference to which agile leaders can refer to help to catch themselves from falling back into old habits.

Appendix B: Doreen’s Sketchnotes collects the sketchnote summaries presented at the end of each chapter to provide a quick visual reference for the book as a whole.

Our intent is to take you on the typical journey that agile leaders take, to help you to experience, vicariously, the leadership transformation that we, our clients, and our peers have gone through. Our hope is that as you read these experiences and our reflections upon them, you will find the stories and commentary useful in helping you on your own agile journey.

To help you begin planning your own leadership journey, the last chapter contains a few concrete guidelines. These guidelines will help you get started and better prepare you to learn from the mistakes we made. But don’t skip ahead; these recommendations will be more meaningful in the context of the journey described in the preceding chapters.

Without further ado, it’s time to begin where nearly all agile journeys begin, with an organization struggling to reinvent itself in a changing world.

InformIT Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from InformIT and its family of brands. I can unsubscribe at any time.

Overview


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information


To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.

Surveys

Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites, develop new products and services, conduct educational research and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.

Newsletters

If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email information@informit.com.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information


Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.

Security


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.

Children


This site is not directed to children under the age of 13.

Marketing


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information


If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.

Choice/Opt-out


Users can always make an informed choice as to whether they should proceed with certain services offered by InformIT. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.informit.com/u.aspx.

Sale of Personal Information


Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents


California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure


Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.

Links


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact


Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice


We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020