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A Checklist
Here's a quick checklist to consult when considering how to market your site from the perspective of search engine optimization. (For a print-ready PDF version, click here.)
|
Technique |
Description |
|
Use targeted keywords |
Get keywords from your marketing department. Impress upon them to choose targeted words that reflect your sites message and positioning. |
|
Try for keyword phrases |
Keywords should be at least two words long for higher search engine ranking. |
|
Put keywords in your <TITLE> tag |
For good ranking, and to interest users in "the rest of the story," include your keywords in your <TITLE> tag. |
|
Place keywords high on the web page |
Use your keywords in your page heading and the first few lines of your page. |
|
Strive for relevancy |
Search engines assume that any page relevant to the topic will mention targeted keywords at the beginning. Place them there. |
|
Use keywords frequently |
Make sure that your keywords appear often in relation to other words in the page. |
|
Break content into multiple pages |
Focus pages firmly on one topic for better search engine ranking. |
|
Beware of editing |
Make sure that copywriters and editors don't reduce the relevancy of your pages. |
|
Use tables sparingly |
Remember that tables can "push" your relevant text down the page, making keywords less relevant because they appear lower on the page. |
|
Create static pages |
All search engines can index static pages. Try using your database to update pages, not to generate them on the fly. |
|
Stick to relevant links |
Use links from good web pages that are related to the message you're projecting. |