References
Chapman, P., J. Clinton, R. Kerber, T. Khabaza, et al. (2013). CRISP-DM 1.0. www.the-modeling-agency.com/crisp-dm.pdf (accessed July 2020).
Davenport, T. H. (2006, January). “Competing on Analytics,” Harvard Business Review. https://hbr.org/2006/01/competing-on-analytics (accessed September 2020).
Delen, D. (2019). Prescriptive Analytics: The Final Frontier for Evidence-Based Management and Optimal Decision Making. FT Press/Pearson.
Delen, D. (2009). “Analysis of Cancer Data: A Data Mining Approach,” Expert Systems, 26(1): 100–112.
Delen, D., D. Cogdell, & N. Kasap. (2012). “A Comparative Analysis of Data Mining Methods in Predicting NCAA Bowl Outcomes,” International Journal of Forecasting, 28: 543–552.
Delen, D., R. Sharda, & P. Kumar. (2007). “Movie Forecast Guru: A Web-Based DSS for Hollywood Managers,” Decision Support Systems, 43(4): 1151–1170.
Delen, D., G. Walker, & A. Kadam. (2005). “Predicting Breast Cancer Survivability: A Comparison of Three Data Mining Methods,” Artificial Intelligence in Medicine, 34(2): 113–127.
Fayyad, U., G. Piatetsky-Shapiro, & P. Smyth. (1996). “From Knowledge Discovery in Databases,” AI Magazine, 17(3): 37–54.
Hill, K. (2012, February 16). “How Target Figured Out a Teen Girl Was Pregnant Before Her Father Did,” Forbes Magazine. https://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did (accessed September 2020).
Kohonen, T. (1982). “Self-Organized Formation of Topologically Correct Feature Maps,” Biological Cybernetics, 43(1): 59–69.
Nemati, H. R., & C. D. Barko. (2001). “Issues in Organizational Data Mining: A Survey of Current Practices,” Journal of Data Warehousing, 6(1): 25–36.
Nolan, R. (2012, February 21). “Behind the Cover Story: How Much Does Target Know?” The New York Times.
SAS. (2020). Introduction to SEMMA. https://documentation.sas.com/?docsetId=emref&docsetTarget=n061bzurmej4j3n1jnj8bbjjm1a2.htm&docsetVersion=14.3&locale=en (accessed July 2020).
Sharda, R., & D. Delen. (2006). “Predicting Box-Office Success of Motion Pictures with Neural Networks,” Expert Systems with Applications, 30: 243–254.
Wald, M. (2004). “U.S. Calls Release of JetBlue Data Improper,” The New York Times, www.nytimes.com/2004/02/21/business/us-calls-release-of-jetblue-data-improper.html (accessed May 2020).
Wright, C. (2012). Statistical Predictors of March Madness: An Examination of the NCAA Men’s Basketball Championship. http://economics-files.pomona.edu/GarySmith/Econ190/Wright March Madness Final Paper.pdf (accessed July 2020).