Review Questions
Discuss what the term bidirectional search means. What are the two components of bidirectional search?
How does bidirectional search look in a passive store?
What does the author mean by a shopper’s clutter filter? Why is this coping mechanism necessary in a contemporary store?
Is eye-level the best place on a shelf? What areas of a shelf are potentially more appealing from the shopper perspective?
What is meant by product/shopper allocation? Why does a store designer need to consider space for shoppers, not just a space for store fixtures and products?
What is the role of open space in in-store navigation and product visibility?