Frank Remarks: Spend Time, Not Money - 10 Ways to Market Your Site for Free
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When I was a lad of thirteen, I accompanied my dad to the local automotive center to buy tires for the family car. They had a special deal—buy four tires and the balancing is free. My dad, being a skeptical sort, wanted to confirm the deal. He asked about the free balancing and whether there were any additional charges that he should know of before he purchased the tires.
The salesman confirmed that all four tires would be balanced for free but noted that the weights used to balance the wheels were $.75 each. My dad replied, "I'll just take the free balance. Balance the tires without the weights."
Like the old saying goes, "There's no such thing as a free lunch." But that's not necessarily true online. If you're willing spend your time and not your money, there are ways to market your web site for free, and the following paragraphs describe 10 of them. Prepare to sweat!
1: Start in Meatspace, Not Cyberspace
Before you venture into the online world of free marketing, you should start with what can be done offline to assist in the promotion of your web site.
First of all, spread that URL of yours around. You burned the midnight oil thinking up a cool URL that tells the world who you are and what you do. So before you reach for your mouse to market online, sprinkle your URL on every stitch of printed material that leaves your office. And include your company's email address, too.
Place both your URL and your company email address on all literature, business cards, letterhead, invoices, and the like. Also mention your URL on any and all media advertising you do. You spent good money for traditional media—make it count.