Frank Remarks: Turtles and the Art of E-Marketing

Nov 2, 2001

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Monetizing

All this positioning for, acquiring, and retaining of customers is for naught if you don't make money. So monetizing all this traffic to your digital presence is obviously your ultimate goal.

It goes without saying that any company selling online must have a robust and user-friendly shopping cart on their web site. But there are other ways to make a buck from your site visitors. First, your customers and visitors are of value to other businesses who may sell complementary products or services. If you sell luggage, for example, or products used for travel, a travel agency web site would probably be interested in presenting travel offers to your site visitors. If so, you can sign up the travel agency as a sponsor of certain areas of your web site, and let them pay your company for the sponsorship.

Another way to monetize your site visitors is to join affiliate programs of non-competing companies on the Net and get paid for selling their products or services. For example, if you sell camping equipment, you can sign up for one of the affiliate programs of the online bookstores, and sell books on camping and the great outdoors.

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