Social CRM: The Intersection of Social Media and CRM

Mar 18, 2015

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How Social CRM Engages the Customer
Social CRM Benefits
Social Media Has Taken Off in the Current Marketplace
More and More People Are Using Social Media
Social Media Is Replacing Traditional Media Sources
Meaningful Challenges Still Apply to Social Media and Social CRM
Sample Customer Profile
Ensuring the Impact of Social Media on Customer Relationships

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Definitive Guide to Social CRM, The: Maximizing Customer Relationships with Social Media to Gain Market Insights, Customers, and Profits

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Social Media Has Taken Off in the Current Marketplace

The tremendous growth of three Social Media websites—Facebook, LinkedIn, and Twitter—has made these sites as familiar to many people as is Google. In addition to Social Media websites, blogs also play a key role in the evolution of Social Media. Facebook, LinkedIn, and Twitter have become so popular that marketers now have studies to show which online community to use to reach customers and prospects in specific industries, including advertising, agriculture, airlines, banking, biotechnology, health care, manufacturing, pharmaceutical, real estate, and more.

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