- Step 1: Conduct Digital Audits
- Step 2: Write Your Strategy Brief
- Step 3: Identify and Research Your Keywords
- Step 4: Plan Network Architecture
- Step 5: Sitemapping
- Identifying the Different Roles of Web and Blogsites
- Step 6: Assessing Content and Keyword Relationships
- Step 7: Writing the SEO Page Forms
This chapter is from the book
This chapter is from the book
This chapter is from the book
Step 7: Writing the SEO Page Forms
You’ve made it to the end of the chapter—we’re down to the final strategic step before implementation! After you’ve identified your primary keywords (and in the case of existing website content, what keywords you want to plant within which web pages), you want to produce what I call an SEO page form for each new web page/blog post and its new primary keyword. This is a great thought practice. It’s more work than it looks like, and once it is completed you have the primary needs identified to execute for SEO on your new site.
As discussed in Chapter 2, some of the WordPress plug-ins for SEO, such as Yoast, are so advanced that they provide many of the recommendations for these fields for you. So here’s my advice: If you’re optimizing your own site and you have the authority to make these decisions, this SEO page form can be a more fluid process. You can work between the form and the plug-in’s recommendations to execute your on-page optimization (just be sure to dot your “t”s and cross your eyes). But it’s still helpful to have this tangible checklist outside of the website plug-ins to reference and document.
If you are performing SEO for a client or superior, you should fill out all SEO page forms and get sign-offs of approval before executing. Because after you’re “live,” there can be huge implications. Suppose the company’s legal team has required a brand name to be buried, changed, or removed from public view (on the page you’re optimizing). Or suppose the company is suddenly removing the very service for which you’re optimizing verbiage. In many business scenarios, communication problems occur on a regular basis. Try the best you can to prepare for those, for you and your colleagues. Some of the items on this form may not make sense yet; that’s okay, you have the rest of this book to learn. So look over the form, use it or abuse it, and complete your SEO strategy so you can get on with the rest of the book and the fun part—doing the work itself! (How’s that for a CTA?)
The SEO Page Form Example
SEO Page Form for Individual Web Content Page or Blog Post
To be used for individual website pages, blog posts or other social media posts. Note: Please reference or fill this form out with all applicable info, and get approval, before publishing important web content online.
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ITEM |
VISIBLE WEB PROPERTIES (To be filled in below): |
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Existing Web Page or Post URL or Description (web location): |
Current URL = http://example.com/blog/current-page-text |
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Content Headline; H1 (should contain major keywords): |
Internal Corporate Communications Video Production |
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Content Subhead; H2 (Use keywords if sensible): |
If you’re seeking help on producing your internal corporate video, start here. |
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Links (list any links to be in the post, & their descriptions. NOTE: always use keywords, never use “click here” when putting links in copy): |
“Read more on our internal communications video productions” URL = http://example.com/next-page-link |
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Primary and Secondary Keywords for Tags (major keywords and/or locations to be programmed into tags on this page in the code)? |
PAGE PRIMARY KEYWORD: Internal communications video productions company Atlanta SAME PAGE SECONDARY KEYWORD: Georgia production video company |
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Blog Post Categories (preferably 1 or 2 categories to a post referencing keywords)? |
Communications Videos |
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Blog Post Tags (blog content tags should also reference keywords)? |
Communications, video production, Atlanta video |
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SEO EFFECTS |
BELOW FOR PAGE CODE |
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Primary Image/Vid (if applicable, list image filename & title/ description & alt tag to use): |
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Secondary Images/ Vids (if applicable, list image filename & title/ description & alt tag to use): |
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More Images/Vids (if applicable, list image filename & title/ description & alt tag to use): |
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Web Page or Post SEO URL (web location): |
New URL = http://example.com/blog-communicate/internal-communications-videos |
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Browser Page Title (in the code; should contain major keywords): |
Internal Corporate Communications Video Production |
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Content Meta Description (what is the text on this page or post about? This will be the hidden meta description in code. Use one primary keyword.): |
Internal communications video productions company Roswell, GA.; Event Video is a production video company to create your business videos. |
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Microdata, Rich Snippets, and Auto Tags (This will be the hidden in code. Opportunities to use more keywords per page.): |
Auto tags: “communications,” “videos” Show 4.5* reviews rich snippets |
Notes/Other: |
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The following is an example version of an internal document you could use to start the video production process: