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This chapter is from the book
Endnotes
- Escalas, Jennifer Edson. “Self Referencing and Persuasion: Narrative Transportation Versus Analytical Elaboration.” Journal of Consumer Research: 2007.
- Haslam, Alexander, and Stephen D. Reicher. “In Search of Charisma.” Scientific American Mind: July/August 2012.
- Hsu, Jeremy. “The Secrets of Storytelling: Why We Love a Good Yarn.” Scientific American: September 18, 2008.
- Krippendorff, Kaihan. “Using Great Storytelling to Grow Your Business.” Fast Company: March 2012.
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