Choosing a Review Type
How do bloggers determine what kind of review to write? In many cases, it’s based on previous history with the developer, the price of the product, and just how newsworthy the blogger feels that the product is. As an example, bloggers at TUAW have reviewed many different apps for reading and annotating PDF files, so most incoming PDF annotation apps get a cursory review or are just pulled into a roundup of new items. However, when one appeared that did the job faster, better, and cheaper (and for free), we jumped on it with a hands-on review.
A product that’s more expensive or sophisticated in functionality is probably going to receive an in-depth review, simply because the blogger needs to put a lot of time and effort into digging into the details.