Idea 3: Have Contests
I know it may sound too simplistic, but contests work. As a way to engage your customers, you can provide a contest on your website that helps promote your app. Let’s say you have a music mixing app that you are trying to promote. You can offer a contest on your website that allows people to enter their own music remixes to be judged by your panel of experts. The winning could be given a vacation, iPad, cash, etc. The idea is to get your customers using your app and engaging others with your app. The contest will spur people into action and help generate more sales as they recommend others get in on the contest.