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Impact of Your Website on Facebook Search Results

When you create an app to get Facebook analytics for your website, you have to specify a URL. And when you implement other Facebook code on your site, sometimes you also can include a URL. Creating these ties between your Facebook page and websites creates more edges, which increase your likelihood of ranking highly in Facebook search.

Wait, what’s an edge? The algorithm Facebook uses to determine whether they show your page posts to individual users in their newsfeed is called EdgeRank. It’s fundamentally a matter of relationships. Any user can have a relationship with another user or with pieces or types of content. All of these relationships are considered edges. And, as Piepgrass revealed, tying a website URL to an app or Facebook page also creates an edge.

The upshot is that diving into Facebook apps and implementing social plugins like Like Buttons and Like Boxes on your website can increase the chances that your pages and apps get found in Facebook search (see Figure 4).

Figure 4 A few of the social plugins Facebook makes available for websites

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