How to Rank Higher in Facebook Search
I hear this question a lot from companies: “How can we show up higher in Facebook search?” Sometimes it’s just the same kind of desire to rank higher that people have long coveted in Google search results, and sometimes they’re having other issues due to the limitations of Facebook search itself.
For example, one of my clients is a national radio network whose name includes a hyphen. Naturally, their Facebook page name also includes a hyphen. However, many Facebook users search for the brand name without the hyphen, and when they do, instead of finding the main page with its 800,000+ fans, they find a community page with less than 14,000 fans.
Assuming you don’t have that issue, the best answer to the question of how to rank higher for a search has long been this: Get more fans. The page with the most fans shows up first. But recent information from the aforementioned Piepgrass has revealed more optimization tactics, and those are implemented on your website.