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Five Content-Curation Tools That Maximize Online Marketing and Build Thought Leadership

  • Nov 16, 2011
For savvy business users, content curation offers a time-saving solution for driving traffic, promoting your brand, and positioning yourself as a thought leader. Patrice-Anne Rutledge, author of The Truth About Profiting from Social Networking, describes the basic principles of content curation, explores five great tools for simplifying the process, and provides tips for content curation success.
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The idea that "content is king" is as true today as it was in the early days of the Web, but no one ever said that you have to create all that content by yourself. With content curation, you can achieve many of the same benefits of content creation-but in a fraction of the time. In this article, I'll introduce you to five content-curation tools that can help you to maximize your online visibility and build thought leadership.

Content Curation 101

Content curation is a relatively new strategy that's become increasingly popular over the past few years. It involves analyzing and filtering the mass of web content on a particular topic and presenting the best of that content to your own audience, along with your insight and commentary. Blog posts, website articles, and videos are among the most popular content to curate, but you can also curate Twitter tweets, SlideShare presentations, images, and other social-media content. Another use of content curation is to curate your own content as a way to generate more visibility and traffic for it.

Businesses of all sizes can benefit from content curation, as can individuals such as authors, speakers, and consultants. Jobseekers can use content curation as a way to demonstrate expertise in their field and attract the attention of people who might hire them. You can curate content on your own website or blog, on a social site such as Facebook or Google+, or on a site designed specifically for content curation.

Content curation takes far less time than content creation, making it attractive to many people. With the right strategy in place, you can achieve content curation success in only minutes a day. Keep in mind, however, that you'll get the best results from content curation if you combine it with at least some original content.

Next, I'll introduce you to five great content-curation tools.

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