- What Is EdgeRank and How Does It Work?
- How Does EdgeRank Affect the Visibility of Your Posts to Your Fans?
- What Posting Strategies Can You Use to Increase Feedback Rate and Visibility to Your Fans?
- Habits and Practices That Decrease Interaction and Visibility
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What Posting Strategies Can You Use to Increase Feedback Rate and Visibility to Your Fans?
One of the most obvious things you need to do, which a very small percentage of pages actually do, is to ask fans for likes and comments. In copywriting this is called a call to action. Quite simply, people are more likely to do what you want them to if you let them know what you want them to do. They won’t all comply, but more people will when you ask. It’s common sense, right? If you walk around quietly wanting things but not asking for them, you get less of what you want.
So, no matter what you’re posting, find a way to ask for a like or a comment. People are much more likely to like than comment, because it’s easier. To like something, all they have to do is click on “like.” As long as you put mostly agreeable things in your post, people will like it. Avoid mixing positive and negative things, because people won’t know if they’re liking the positive or the negative. Keep it simple. A good formula is “Click like if…” For people to comment, they have to have an opinion, write it, and feel comfortable enough to post it; thus fewer people will comment. But you can ask questions and tell them to write their “answer in the comments below.”
In Figure 2, you can see that the request for likes worked. The post received a 0.88 percent feedback rate, and more impressions than WUSLU has fans! WUSLU had, at this time, 9,510 fans, and some of them saw this post more than once.
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Figure 2 A post from the WUSLU Facebook page
It doesn’t matter how often you post. You may lose some fans if you post more than twice a day, but the ones that stay will be engaged and you can post as many as 10-12 times per day to them. Most pages post once a day, but I’ve seen successful companies post from two to five times a day. If they’re doing sales-related posts, they only do one of these a day and post from one to four interaction-focused posts as well.