This chapter is from the book
Case Study #6
Business Niche: Professional Services
Company: Confidential
Just two weeks after deploying SONAR tactics, Google Analytics for this website displayed the following results:
- Average weekly visits more than doubled, for a total increase of 128.66%.
- Average weekly home page sign-ups (lead generation) increased more than four times.
- Alexa traffic rank increased 103% and 104% for global and U.S. scores, respectively.
- Sales increased nearly 700% from historical (lifetime) average.
- In addition, nearly four months after implementing SONAR, Alexa page (traffic) rank for domestic and global visits increased 164.82% and 143.36%, respectively, and organic lead generation increased 32.41% (net).
- Overall, year-over-year website visits were up 505.76%.