This chapter is from the book
Case Study #2
Business Niche: Alternative Health
Company: Confidential
For one alternative health website, the SONAR Content Distribution Model™ helped produce the following results in three months:
- Increased organic page (traffic) ranking and visits by 3,160% and 81.5%, respectively, with no outside advertising tactics.
- Grew the list by more than 20,000 names.
- SONAR tactics were implemented by me directly, on average spending a total of about 2–4 hours per week. Because this was a bi-weekly publication, SONAR efforts culminated around the circulation dates of the e-newsletter.