- 1. Create Content that Attracts Your Target Audience
- 2. Create a Welcome Tab that Encourages Visitors to Like Your Page
- 3. Add a Facebook Like Box to Your Website or Blog
- 4. Add a Facebook Like Button to Your Blog Posts
- 5. Run a Contest, Sweepstakes, or Coupon Giveaway
- 6. Use Facebook as a Page
- 7. Promote Your Facebook PageOnline and Offline
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6. Use Facebook as a Page
Using Facebook as a page enables you to post, like, and comment on other pages with your page name rather than your profile name. For example, let's say your name is Anne Smith and you created a page for your business, Waterfront Bistro. You can post, like, and comment as either yourself (Anne Smith) or as your business (Waterfront Bistro). This is a powerful promotional tool for your business, but be sure to add value and not over do it.
To use Facebook as a page, select Use Facebook as a Page from the Account drop-down menu in the upper-right corner of Facebook and click the Switch button next to the page you want to use. To use this feature as a promotional tool, you can
- Comment or post on another Facebook page, preferably one that reaches the same audience as yours but isn't a direct competitor. When visitors to that page see your content, they can click your page name or thumbnail to visit your Facebook page.
- Use a status tag to link to another page in a post on your own Facebook page. For example, let's say that you run a business called Greenbriar Media and want to let your fans know that you just had a great lunch at Waterfront Bistro. If you use a status tag to link to Waterfront Bistro, your post displays on both the Greenbriar Media page and the Waterfront Bistro page. To add the status tag, enter the "@" symbol and then select from the list of pages you like.
Figure 8 shows you an example of a post using a status tag.
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Figure 8 Use status tagging to introduce your page to the audience of another page.