Microsoft Office Reference Guide

Mar 26, 2004

␡

⎙ Print

< Back Page 52 of 342 Next >

I suspect that like me many of you have dreamt of coming up with a new product (or service) which will enable you to retire in Tahiti as profits roll in.

I actually worked on a startup just before the first Web bubble burst, and I have been privy to a number of different marketing and business plans and proposals over the years. Many come down to PowerPoint slideshows with "mission statements" and not much meat; others are created in Project or Visio in the form of highly structured Pert or Gantt charts similar to what we have shown in recent updates.

My initial look at the Office Templates web site showed me a few similar structured templates in Word and PowerPoint emphasizing "big ideas," and others in Project focusing on timetables, deadlines and details.

It occurred to me, however, that the best place to construct a simple business plan that could track both costs and human resources would probably be Excel, so I thought that this week I would take a crack at putting something like that together.

Why Excel, because first gives you an immediate table like grid for laying out the various elements quickly and graphically — when you are brainstorming you really don't want to struggle with tables and borders toolbars.

Also, calculations of potential costs will inevitably involve formulas, so where better than Excel to get started?

The first place I looked was Excel templates both installed locally and online. Just as I had before I found very detailed marketing budgets which were not the free form layout I had in mind.

Figure 1

So I went to work in a blank spreadsheet. The first thing I did was put in a title and then lay out the four main phases I saw in achieving success:

Planning
Marketing
Production/Fulfillment
Distribution

I left a few rows between these entries to which I could add sub-categories or entirely new phases if appropriate.

Figure 2

Now we could use the free form grid of Excel to begin filling in appropriate cells. We can begin to add the facets of Planning, and indent the sub-categories slightly to set them off. Across the top we could no begin to spec out the major aspects of the project, again in free form.

The first few columns will contain simple text entries that allow us to organize the activities and also assign duties to a specific contact.

The last three columns, cost, income and profit (wishful thinking) will be currency items that can be added and calculated.

Looking ahead we could obviously conceive of other related worksheets that will calculate these items on a daily, weekly or monthly basis.

Figure 3

For now, however we want to continue to spec out the main activities involved and also use the grid to brainstorm how things will work, particularly in the marketing and fulfillment areas.

This will give us a preliminary idea of the scope of the project we envision, its feasibility, and who, what, when and how it will be implemented.

Figure 4

Since we need to know ultimately how much capital we may need, we can use the Cost column to begin to calculate, based on the projected items, what a preliminary budget might be.

Using AutoSum we can get a first figure of the amount of cash we will need to get going.

Figure 5

But now, we can also begin to fill in the grid with the important aspects of the project, which will also help our brainstorming efforts as we "fill in the blanks."

Figure 6

This is the kind of table we can take back to our team to allow the members to see the scope of our project coordinated on a single page, with both ideas and calculations available.

For example, we see we will need a marketing video and web site, and under resources we begin to enter the software and other requirements to make it happen. This will allow us to then assign team members who already have these skills and the requisite elements to save us time and money.

By using the combined features of a spreadsheet and a table in Excel, we can create an overall blueprint for our project. If we want a more detailed timeline, we can use the deadline column to create a parametric timeline in Visio, or begin to create a more detailed project outline like a Pert or Gantt chart.

But since ideas still form the underpinning of our plan, conceptualizing the project in an Excel master table is quite helpful.

Books and eBooks

Writing and Implementing a Marketing Plan A Guide for Small Business Owners, by Richard F. Gerson, Ph.D.

The Market Planning Guide: Creating a Plan to Successfully Market Your Business, Product, or Service, Sixth Edition, by David H. Bangs, Jr.

< Back Page 52 of 342 Next >

🔖 Save To Your Account

InformIT Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from InformIT and its family of brands. I can unsubscribe at any time.

Privacy Notice

Overview

Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information

To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.

Surveys

Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites, develop new products and services, conduct educational research and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.

Newsletters

If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email information@informit.com.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information

Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.

Security

Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.

Children

This site is not directed to children under the age of 13.

Marketing

Pearson may send or direct marketing communications to users, provided that

Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
Such marketing is consistent with applicable law and Pearson's legal obligations.
Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information

If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.

Choice/Opt-out

Users can always make an informed choice as to whether they should proceed with certain services offered by InformIT. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.informit.com/u.aspx.

Sale of Personal Information

Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents

California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure

Pearson may disclose personal information, as follows:

As required by law.
With the consent of the individual (or their parent, if the individual is a minor)
In response to a subpoena, court order or legal process, to the extent permitted or required by law
To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
To investigate or address actual or suspected fraud or other illegal activities
To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.

Links

This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact

Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice

We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020

Email Address