- Who Should Contribute to Your Blog?
- How Often Should You Post?
- How Do You Ensure Quality Blog Posts?
- Whats the Right Style?
- Managing Your Blogging Activities
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Managing Your Blogging Activities
Once you have your bloggers trained and ready to write, it’s time to put together a schedule. You can’t leave your contributors to their own devices (except maybe senior management, of course); you need to give them some deadlines.
This, of course, helps you keep to a regular blogging schedule. You know when you need new posts, and schedule your contributors in a way to give you what you need, when you need it. That’s essential; without a well-managed schedule for contributors, you may end up with too much material one week and absolutely nothing to post the next.
Managing your schedule and your contributors is important. It’s also important for you to manage the blog itself, especially when it comes to reader comments. You may want to limit who responds to these comments, to avoid having contributors enter into unnecessary and unproductive flame wars with argumentative readers. In any case, you want to keep control over the temperature and atmosphere of your blog and its comments. Don’t leave that up to your contributors; that’s your job.