- Raise Your Prices
- Offer More Services
- Think about Who Else Can Use Your Services
- Find Online Opportunities
- Create Your Own Products
- Final Thoughts
Think about Who Else Can Use Your Services
Now let’s look at these services in a different way. In addition to offering them to your clients, think about others who could use these services. For example, a printer or sign company might need your design skills to service one of their own clients.
Another set of buyers that comes to mind is other web designers. O-o-o-o! Collaborating with the enemy! It doesn’t have to be like that though. You can work with a competitor if you find the right match. A web designer might get a project that includes a service he doesn’t offer. To keep the project, he has to contract the service out to someone, and that someone might as well be you. Of course, if the web designer is your archrival, and he’s afraid you’re going to steal his clients, then it’s not a good match. Don’t expect him to come knocking at your door. A good match might be a designer that trades services with you. He writes JavaScript for you, and you create Flash animations for him.
Still other income opportunities are available to you if you just know where to look for them and how to market them. Some sources of income are just sitting there unused on your computer. These can include website templates you have designed for clients, photographs you’ve taken, graphic art and illustrations you’ve created, or JavaScripts you’ve written to perform special functions. Repurposing these items and offering them for sale is like finding money in your backyard. You could offer your illustrations, stock photography, templates, Flash animations, and so on for sale on the web using the same concept as iStock or Corbis Images.