Understanding the Components of Web Marketing

Dec 1, 2010

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This chapter is from the book 

Ultimate Web Marketing Guide, The

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Web Marketing Is Mobile Marketing

Most people are used to accessing the Internet from a computer, using a web browser. But that's not the only way to go online; in fact, within a few years it might not even be the dominant way.

That's because more and people are accessing the Internet from their smartphones. I'm talking the Apple iPhone, Google Nexus One, and just about any phone that offers Internet connectivity and a mobile web browser. Connecting to the Web via a mobile phone puts a whole new spin on things; not only do you need to rethink your web page design (to offer a version that looks good on and works well with mobile screens), but you also have to consider how you can connect with these mobile users.

Mobile marketing is particularly important for local businesses. People use their phones while they're out and about, and you need to get in front of these potential customers and lead them directly to your local store. That means mobile SEO, of course, to improve your ranking with mobile searches, but it also means purchasing mobile ads for display on these devices. What you're doing on the computer-based Internet probably needs to be at least tweaked, if not totally overhauled, for the growing millions of mobile users.

In other words, mobile marketing is one more club you need in your web marketing bag. That bag keeps getting bigger as more opportunities arise online, and you need to keep developing new skills to keep up with the latest web marketing developments.

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