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- Introduction to AdWords
- AdWords Account and Campaign Basics
- Google AdWords Formats
- AdWords Targeting and Placements
- AdWords Bidding and Budgeting
- Policies and Ad Quality Topics
- Google AdWords Tools
- Performance Monitoring and Conversion Tracking
- Optimizing Performance
- Managing Multiple Accounts
- Summary
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AdWords Bidding and Budgeting
AdWords Bidding and Budgeting
The Search Advertising Advanced Exam will test your abilities to create bids for CPC and CPM campaigns. When you consider that many of the Google Certified Individuals will be managing other organizations’ ad campaigns, it's easy to see why this concept is so important to understand. You'll need to know how bids and budgets work together, how you can pause and restart bidding, and how to edit campaign budgets.