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Summary
One benefit of running UAT is gaining access to users in a way that you might otherwise miss. Having an opportunity to spend time with users can help you to get to know those users, hear their ideas, and see how they view the product. Look for ways to incorporate user feedback into the product by becoming an advocate of the issues they raise. Find ways to feed their ideas earlier into the testing of the product. Any opportunity you have to spend time getting to know users is valuable.
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