Home > Store

Using LinkedIn

Register your product to gain access to bonus material or receive a coupon.

Using LinkedIn

eBook

  • Sorry, this book is no longer in print.
  • Includes EPUB and PDF
  • About eBook Formats
  • This eBook includes the following formats, accessible from your Account page after purchase:

    ePub EPUB The open industry format known for its reflowable content and usability on supported mobile devices.

    Adobe Reader PDF The popular standard, used most often with the free Acrobat® Reader® software.

    This eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.

Not for Sale

Description

  • Copyright 2011
  • Edition: 1st
  • eBook
  • ISBN-10: 0-13-262938-0
  • ISBN-13: 978-0-13-262938-6

Using Linkedin

More than just a book

Get comfortable with LinkedIn. Don’t just read about it: See it and hear it

with step-by-step video tutorials and valuable audio sidebars delivered through

the Free Web Edition that comes with every USING book. For the price of the

book, you get online access anywhere with a web connection—no books to carry,

updated content, and the benefit of video and audio learning. Way more than just a

book, this is all the help you’ll ever need where you want, when you want!

learn fast, learn easy, using web, video, and audio

Show Me video walks through tasks you’ve just got to see—including bonus advanced techniques

Tell Me More audio delivers practical insights straight from the experts

Patrice-Anne Rutledge is a business technology author and consultant who

specializes in teaching others to maximize the power of new technologies such as

social media and online collaboration. Patrice is a long-time LinkedIn member and

social networking advocate who uses LinkedIn to develop her business, find clients,

recruit staff, and much more.

UNLOCK THE FREE WEB EDITION—To register your USING book,

visit quepublishing.com/using.

Covers: LinkedIn

Category: Internet

User Level: Beginner

Sample Content

Table of Contents

Introduction

Chapter 1 Introducing LinkedIn

Understanding the Power of LinkedIn

    Understanding the Key to Success on LinkedIn

    Understanding LinkedIn Account Types

    Exploring LinkedIn Premium Accounts

Signing Up for LinkedIn

Finding Your Way Around LinkedIn

    Exploring the LinkedIn Home Page

    Navigating LinkedIn

Chapter 2 Creating Your LinkedIn Profile

Exploring LinkedIn Profiles

    Creating a Profile That Generates Results

    Achieving Profile Completeness

Creating a Basic Profile

    Adding Positions

    Adding Educational Information .

    Adding Websites and Other Information .

    Integrating Your LinkedIn Account with Twitter .

    Customizing Public Profiles .

    Adding Profile Summaries .

    Adding Personal Information .

    Specifying Contact Settings .

    Adding Profile Photos .

    Reordering Sections on Your LinkedIn Profile .

    Viewing Your Profile .

Chapter 3 Developing Your LinkedIn Network .

Developing a Connection Strategy .

Building Your Network .

    Importing Webmail Contacts .

    Importing Contacts from Desktop Email Programs .

    Connecting with Colleagues .

    Connecting with Classmates .

    Connecting with Others on LinkedIn .

    Connecting with People Not on LinkedIn .

Responding to Connection Invitations .

Managing Your Connections .

    Removing Connections .

    Exporting Connections .

    Viewing Your Network Statistics .

Chapter 4 Customizing Your LinkedIn Experience .

Customizing LinkedIn on the Account & Settings Page .

    Customizing Profile Settings .

    Customizing Email Notification Settings .

    Customizing Home Page Settings .

    Subscribing to RSS Feeds .

    Subscribing to Network Updates .

    Subscribing to LinkedIn Answers .

    Customizing Group Invitation Settings .

    Customizing Your LinkedIn Personal Information .

    Customizing Your Privacy Settings .

    Customizing Your LinkedIn Network Options .

Chapter 5 Maintaining Your LinkedIn Profile .

Keeping Your Profile Current .

Posting Updates .

    Posting an Update .

    Managing Your Updates .

    Commenting On an Update .

Updating Your Profile .

Promoting Your Profile on the Web .

Creating Profiles in Other Languages .

Printing and Downloading Your Profile .

Chapter 6 Communicating with Your LinkedIn Network .

Understanding Your LinkedIn Network .

    Understanding LinkedIn Messages, InMail, and Introductions .

    Understanding Your Contact Options .

Managing Your Inbox .

Sending and Managing Messages .

    Sending Messages .

    Reading and Replying to Messages .

Sending InMail .

Requesting and Managing Introductions .

    Maximizing the Power of LinkedIn Introductions .

    Requesting Introductions .

    Managing Introduction Requests .

Chapter 7 Searching for People on LinkedIn .

Performing Quick Searches .

Searching for People .

    Narrowing People Search Results .

    Performing Advanced People Searches .

    Saving People Searches .

    Using Advanced Search Techniques .

Using the Profile Organizer .

    Saving Profiles to the Profile Organizer .

    Managing Profiles in the Profile Organizer .

Chapter 8 Saving Time with LinkedIn Tools .

Understanding LinkedIn Tools .

Installing and Using the LinkedIn Firefox Browser Toolbar .

    Using the LinkedIn Firefox Browser Toolbar .

    Sharing Web Pages with LinkedIn Members .

Installing and Using the LinkedIn Internet Explorer Toolbar .

Installing and Using JobsInsider .

Installing and Using the Outlook Toolbar .

Creating LinkedIn Email Signatures .

Installing and Using the Google Toolbar Assistant .

Chapter 9 Searching for Jobs .

Attracting Recruiters and Hiring Managers .

Searching Job Postings

    Viewing Job Postings .

    Using Advanced Job Search Techniques .

Applying for Jobs .

Finding Recruiters and Hiring Managers .

Upgrading to a Job Seeker Premium Account .

Chapter 10 Managing LinkedIn Recommendations .

Understanding LinkedIn Recommendations .

Requesting Recommendations .

    Managing Recommendation Requests .

    Responding to Recommendation Requests .

    Accepting Recommendations .

Making Recommendations .

Managing Recommendations .

    Managing Received Recommendations .

    Managing Sent Recommendations .

Chapter 11 Recruiting Job Candidates .

Understanding LinkedIn’s Recruitment Options .

Posting Jobs on LinkedIn .

Working with Job Credits .

Searching for Job Candidates .

Performing Reference Searches .

Using LinkedIn Talent Advantage .

Chapter 12 Enhancing Your Profile with LinkedIn Applications .

Understanding LinkedIn Applications .

Choosing the Right Applications .

Adding Applications .

Adding the Blog Link Application .

Adding the Box.net Files Application .

Adding the Company Buzz Application .

Adding the Google Presentation Application .

Adding the Huddle Workspaces Application .

Adding the My Travel Application .

Working with Polls .

    Creating Free LinkedIn Polls .

    Creating Paid LinkedIn Polls .

    Viewing the Results of Your Polls .

    Browsing and Answering Polls .

Adding the Reading List by Amazon Application .

Adding the SAP Community Bio Application .

Adding the SlideShare Presentations Application .

Adding the Tweets Application .

Adding the WordPress Application .

Adding and Managing LinkedIn Events .

Removing Applications .

Chapter 13 Participating in LinkedIn Groups .

Understanding LinkedIn Groups .

Joining Groups .

Managing Your Groups .

    Viewing Your Groups .

    Managing Group Display Order .

    Managing Group Settings .

    Viewing Group Updates .

    Viewing Group Members .

    Sharing Information About Groups .

    Leaving a Group .

Participating in Group Discussions .

    Adding Comments to a Discussion .

    Starting Discussions .

Viewing and Submitting News Articles .

    Viewing News Articles .

    Adding Discussion Comments to News Articles .

    Posting News Articles .

Using a Group’s Jobs Discussion Board .

    Viewing Job Postings .

    Adding Comments to Job Postings .

Posting Jobs on the Jobs Discussion Board .

Creating and Managing Your Own Groups .

    Creating Groups .

    Managing Your Group .

Chapter 14 Using LinkedIn Answers .

Exploring LinkedIn Answers .

Answering and Managing Questions .

    Finding Open Questions to Answer .

    Searching LinkedIn Answers by Keyword .

    Answering Questions .

    Managing Your Answered Questions .

Asking and Managing Questions .

    Asking Questions .

    Managing Your Questions .

    Rating Answers to Your Questions .

Chapter 15 Using LinkedIn Service Providers .

Understanding Service Providers .

Searching for Service Providers .

    Recommending Service Providers .

Requesting Service Provider Recommendations .

Responding to Service Provider Recommendation Requests .

Chapter 16 Creating a Company Profile .

Understanding LinkedIn Company Profiles .

Searching Company Profiles .

    Searching Company Profiles by Company Name .

    Searching Company Profiles by Keyword .

Adding Company Profiles .

    Associating Employees with a Company Profile .

    Editing Company Profiles .

Chapter 17 Advertising on LinkedIn .

Understanding LinkedIn Advertising Options .

Working with LinkedIn DirectAds .

Managing Your DirectAds .

Chapter 18 Accessing LinkedIn via Mobile Devices .

Using LinkedIn Mobile .

Using the LinkedIn iPhone Application .

Using LinkedIn on Your Blackberry .

Using LinkedIn on Your Palm Pre .

9780789744593   TOC   6/14/2010

Updates

Submit Errata

More Information

InformIT Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from InformIT and its family of brands. I can unsubscribe at any time.

Overview


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information


To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.

Surveys

Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites, develop new products and services, conduct educational research and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.

Newsletters

If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email information@informit.com.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information


Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.

Security


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.

Children


This site is not directed to children under the age of 13.

Marketing


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information


If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.

Choice/Opt-out


Users can always make an informed choice as to whether they should proceed with certain services offered by InformIT. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.informit.com/u.aspx.

Sale of Personal Information


Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents


California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure


Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.

Links


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact


Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice


We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020