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Agile Strategy: How to create a strategy ready for anything
- By Ralph Fernando
- Published Jun 18, 2019 by FT Publishing International.
Book
- Sorry, this book is no longer in print.
Description
- Copyright 2019
- Dimensions: 234X156
- Pages: 256
- Edition: 1st
- Book
- ISBN-10: 1-292-26298-2
- ISBN-13: 978-1-292-26298-7
Agile Strategy is a practical guide for managers responsible for setting the strategic direction of their organisations in increasingly dynamic markets. Through its frameworks, tools and real-world examples, it explains how to transform business performance through greater organisational agility.
- LEADERSHIP AND MANAGEMENT
- STRATEGY
- BUSINESS TRANSFORMATION
Why do we need a new book on strategy?
The pace of change is increasing, and strategic management is not keeping up. More than one in four (28%) strategic initiatives fail to meet their original goals and business intent[1], with insufficient agility identified as one of the top three barriers to successful strategy implementation[2].
The square peg of traditional strategy — vision, mission and blue-sky exercises; the separation of strategy from “implementation” — no longer fits the round hole of increasingly dynamic markets. It is time for a new approach.
How is Agile Strategy different?
Agile Strategy distinguishes itself from other strategy and agile books currently available in that it is:
- Designed for large organisations: Much of the writing on agile techniques addresses start-ups or small and medium-sized enterprises (SMEs), which operate under very different constraints and freedoms. Agile Strategy is written for large organisations who want to be more agile.
- Commercially-led: The approach is not a lightly airbrushed business rewrite of agile software development practices, but rather a fundamental rethinking of commercial and operational business practices.
- Practical: It is anchored in innovative and robust concepts but designed as a practical “how-to” guide: a book for practitioners, written by a practitioner.
- Results-focused: Whilst addressing a broad range of organisational topics, the book is grounded in the definition and delivery of measurable business benefits.
Why should I read it?
Agile Strategy offers four key benefits to its readers:
- A clear framework ("RADAR")
- A single, easy-to-grasp guiding principle: The Horizon
- Measurable benefits
- A practical approach
I hope you not only enjoy reading about this innovative new approach, but also go on to realise the full potential of your organisation by implementing it. Good luck!
Ralph Fernando
[1] Project Management Institute (2017) Pulse of the Profession
[2] The Economist Intelligence Unit (2017) Closing the Gap: Designing and Delivering a Strategy that Works"
Sample Content
Table of Contents
- PART ONE Getting started
- 1 What you need to design an agile strategy
- 2 Get some perspective! How to ask the right questions
- PART TWO Research and analysis
- 3 How to gain insight in a VUCA world
- 4 VUCAnomics – learn where and why you make money
- 5 Use your intelligence – how to track market and organisational performance
- PART THREE Design and action
- 6 How to foster agility in your organisation
- 7 How to develop strategic intent and operational flexibility
- 8 How to execute agile strategies
- PART FOUR Results
- 9 How to measure success
- 10 How to hurdle the barriers to success
- Epilogue: How to continue the conversation
- Index