- 1. Do Your Keyword Research
- 2. Incorporate the Keywords in Your Site's Content
- 3. Use Specific HTML Tags for On-Page Optimization
- 4. Choose Title Tags Carefully
- 5. Use Meta Descriptions
- 6. Use Meta Keywords
- 7. Pick Meaningful URL Names for Pages
- 8. Incorporate & Optimize Images
- 9. Use Flash with Caution
- 10. Be Aware of JavaScript's Limitations
- Wrap-Up
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2. Incorporate the Keywords in Your Site's Content
Now that you've done your keyword research, it's time to focus on using those keywords on your pages. Actual content that the search engines' spiders can read is an important factor in how search engines decide whether your page is relevant to the queries that are performed millions of times each day.
A search engine spider reads a web page from top to bottom, left to right, just as most of use read a newspaper. The search engines give a lot more emphasis to what appears first. Most search engines can delineate between your web site's navigational architecture and actual content, so remember—whatever appears first in your actual content has the highest significance.
Plan to have at least 250 words of text on your page to give it a decent chance at being considered relevant. Taking that into consideration, focusing on optimizing for two to three keywords will allow your content to flow and be read a lot more naturally. It's also important to remember that your keyword phrases don't need to be together in every instance. You can use them separately throughout the content on your page.
Beware: Focusing on just one keyword or phrase will make your web page sound unnatural or "spammy." Your audience will definitely notice overuse of the words, as will the search engine spiders, and will know what you're up to. If you repeat "camel rides" 15 times within 250 words of content, the search engines could quite possibly think your page is nothing but spam. The opposite end of the spectrum is true also: Concentrating on too many different keywords or phrases will mean the focus is spread too thin, and your page won't really be optimized for anything.