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This chapter is from the book

This chapter is from the book

Advocate Marketing: Strategies for Building Buzz, Leveraging Customer Satisfaction, and Creating RelationshipsAdvocate Marketing: Strategies for Building Buzz, Leveraging Customer Satisfaction, and Creating Relationships

Learn More Buy

This chapter is from the book

This chapter is from the book

Advocate Marketing: Strategies for Building Buzz, Leveraging Customer Satisfaction, and Creating RelationshipsAdvocate Marketing: Strategies for Building Buzz, Leveraging Customer Satisfaction, and Creating Relationships

Learn More Buy

What Is the Value of an Advocate?

Advocates can provide a wide range of benefits and value. Their value can be measured in several different ways, but revenue is most valued by companies. Citrix’s senior manager of Global Reference Programs Lee Rubin reported at a recent event, “In 2014, our reference engagement value programs influenced $500,000,000 in the sales pipeline.”

Advocates deliver powerful public endorsements and can strongly influence peers and acquaintances. Through their evidence, other consumers gain independent, firsthand information about how a product or service delivers value by helping clients address critical business challenges. Endorsements can be found in a wide range of forums and in many forms, including product reviews, references and referrals, content syndicators, user group content, market intelligence, speaking engagement presentations, marketing, or customer support content and surveys.

In the April 2014 issue of Infographic Journal, writer Irma Wallace described the Statistical Argument for Customer Advocacy. Those metrics underscore the value of advocate marketing as follows:

  • 92 percent of customers trust recommendations from people they know.
  • Advocates tell twice as many people about their purchases.
  • Word-of-mouth recommendations drive 20 to 50 percent of all purchasing decisions.
  • Advocates are five times more valuable than average customers because they spend more on products and increase product purchases.
  • Customers referred by other customers have a 37 percent higher retention rate.
  • Advocates are two to three times more effective than nonadvocates when it comes to persuading others to make purchases.
  • A 12 percent increase in advocacy generates a 200 percent increase in revenue growth rate.

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Other Collection and Use of Information


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Children


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Marketing


Pearson may send or direct marketing communications to users, provided that

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Sale of Personal Information


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While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents


California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure


Pearson may disclose personal information, as follows:

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Links


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact


Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice


We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020